How to create a stand-out dating profile as a busy single mum.

Being a single mum with a packed liked Dora schedule leaves little time for dating, let alone crafting a profile that truly captures who we are. 

I don't know about you, but as a 40 yr old solo parent who isn't so seasoned in the dating game I know what it's like to feel overwhelmed, underwhelmed and all of the above when it comes to creating and sifting through dating profiles.

And not only that, there's a big part of me that wants to stay authentic and at least somewhat enjoy the process!!

So just in case you're wondering is it just me?? "I feel like dating is more like an exercise of friday night floor mopping, than an exercise in attracting a great first date then you're definitely not alone.

According to recent studies primarily from Pew Research Center:

Roughly 40% of online daters describe their experience as at least somewhat negative.

And

A significant portion of online daters (around 35%) report feeling more pessimistic about dating after using online platforms.

The good news? 

There's still the 60% who have experienced positive benefits, and there's no reason that can't be you:)

You don’t need hours of free time or a professional writer to create a profile that can attract the guy you're looking for...or at least get yourself to first base...a nice date! My guided tips below will show you simple, effective ways to highlight the real you and gain the right kind of attention—even with a busy life, and skip past the 40% feeling!

Know your unique badass human value.

Embracing your identity

Mum First, But Not Just That!

Being you and being a mum is a superpower—own it! 

Instead of treating your profile like a footnote, wear it like a badge of girl scout honor in your dating profile. 

Motherhood means you’re responsible, compassionate, and determined—all qualities anyone would be lucky to have in a partner.

Swap the “I’m a single mum, so I don’t have much time to date” for something like, “I’m a proud mom who values quality time and knows how to make every moment count.” See the difference? One sounds like an apology, the other? 

Pure confidence.

And also, remember—you’re not just a mum. You’ve got dreams, quirks, and a killer sense of self, creativity or humour. So, while your parenting journey is worth celebrating, don’t forget to show off the you beyond motherhood. You’re the full package, the secret behind the sauce...the right person will gravitate towards this and see you for being real, loveable, truthful and yourself.

List your strengths and interests


A great way to stand out is by sharing what makes your life interesting and exciting. 


What sparks your joy? 


What are your hidden talents? 


Your dating profile should reflect these parts of you to catch someone’s attention in an authentic way.

Consider listing a mix of strengths and hobbies, such as:


What you’re good at: Think about qualities like patience, multitasking, being a great cook or the first to finish the leftovers!

How you spend your free time: Any hobbies or passions, whether it’s hiking, binge-watching crime shows, or gardening.


Unique experiences: Have you traveled solo with your kids? Or mastered tricks for managing work, health routines, or soccer practice? Sharing these offers an impression just beyond your profile image and stats.

You could also go as far as specificity....like “I love to cook” but “I make the world’s fluffiest pancakes on Saturday mornings” - see how that feels instead?


You don’t need to embellish or over share—just let the real you shine through.

Focus on Authenticity


Above all, nobody likes a boring profile so take care in sharing and showing your true self. 

While it’s tempting to write what you think people want to hear, being authentic attracts people who are genuinely compatible with you. If your life is a little busy and full (whose isn’t?), own it. 

So if you value humor over perfection, let that come across.

If you value family over bar hopping on friday nights feed that into your bio instead.

Think about it this way: if a potential match can’t accept your life as it is now, they’re probably not the right fit. So, whether you’re juggling late-night project deadlines or sneaking in a quick workout during naptime, stay honest about your reality.

In your profile, skip vague phrases like “looking for someone who gets me” and give a glimpse of your life instead. For example: 

“I’m all about finding someone who can laugh through the chaos of family life and help me steal a quiet moment now and then.”

Honesty isn’t just refreshing—it’s magnetic. When someone connects with your profile and can read more about your quirks, and great personality it sparks more intrigue and can open the door to quality communication vs surface level feelings or swiping.


Creating an eye catching profile.

Your profile headline is like a digital first impression—it’s the hook that makes someone pause and think, tell me more! 

As a busy single mom, you might be tempted to overthink this step, but trust me, it doesn’t have to be complicated. A great headline is about grabbing attention in a positive way and sticking to your values. Let’s look at some fun and effective ways to make yours stand out.

Use creativity and humour.


Want to grab attention in a sea of generic headlines? Creativity and humor are your best friends. A playful headline can act like a smile in text form, giving potential matches a glimpse of your lighthearted side. The trick is to avoid clichés and instead, say something different, revealing or indisputable about you and your life.

Think about a simple phrase that reflects your vibe. Here are some examples:

“CEO of Snack Time and Bedtime Stories.”
“Mom. Coffee Connoisseur. Seeker of Lost Socks.”
“Raising tiny humans by day, dreaming big by night.”
“My life’s a like a box of chocolates, I savour the good moments and leave out the unnecessary."


These are warm, relatable, and even a little witty—all without trying too hard. A headline like this hints at your life story with charm, rather than just stating facts like, “Single mom. Love movies and hiking.” 

It’s those little touches of humor, creativity or personality that make someone curious to know more.

If humor isn’t your style, that’s okay, too. Humour doesn’t have to mean cracking jokes. Using poetic language, intriguing metaphors, or an artsy flair can also work wonders. 

For instance, “Heart full of love, hands full of Legos,” paints a vivid and relatable picture straight away.

The goal is simple: make someone smile, laugh, or feel instantly connected to your world.

Incorporating your values.


Your headline doesn’t just have to be clever. It can also offer insight into what truly matters to you and your tribe! 

Let’s face it, as a single mum, time is like a beacon of light we need it more than we can say dinners ready!! You want to attract people who align with your values right from the jump.

Consider adding subtle but meaningful hints that highlight your priorities. 

Ask yourself: what do I value most in life? Family, kindness, honesty, adventure? Then work that into your headline in a way that feels natural.

Here are a few examples to ignite your inspiration:

“Family-first, forever curious, and always on the hunt for the next adventure—care to join?”
“Building a life full of love, laughter, and Sunday pancake traditions.”
“Serious about kindness, silly about everything else.”
“Dreaming of late-night talks, shared values, and big belly laughs.”

These headlines are easy to relate to and give a quick snapshot of what makes your life meaningful. When the right person reads a headline like this, they’ll know you’re looking for more than just a swipe right—they’ll see someone with depth and heart.

And...

You don’t need to overdo it! 

A headline isn’t meant to tell your entire story; it’s just an opening line, like a spark in a conversation. Whether you use humor, creativity, or values (or a mix of all three), think of it as leaving a breadcrumb trail that leads to who you are and what you’re about. The right person will want to follow it.

Writing an intriguing bio


Your dating bio is your chance to let the real you show up and shine, set expectations, and give potential matches a glimpse into your world. It’s not just about listing facts—it’s a space to tell a story about who you are and what you’re looking for.


Yes being a busy single mum has its challenges but that doesn’t mean your bio should feel like a list of obstacles. 


Instead, it’s about being honest in a way that’s warm and inviting. 


Sharing that you’re a parent up front is important, (if that's what you prefer) but the way you frame it can make all the difference.

Here's some examples:

“My days are filled with bedtime stories, school projects, and dance parties in the kitchen.”

“Life with my little ones is busy, but they remind me to find joy in the simple moments.”

This shows that you’re realistic about your life but approach it with gratitude and a positive spirit. At the same time, it’s okay to acknowledge that you don’t have endless free time. A sentence like, “I’m great at making time for the things (and people) that matter,” communicates that your life is full, but intentional.

Remember, optimism doesn’t have to mean sugarcoating everything. It’s about showing that you embrace your life as it is but are open to new possibilities and making time for dating.


Highlight what your looking for


It’s tempting to keep this part vague, but being clear about what you’re looking for can save you from mismatches and wasted time. Think about your priorities and values—are you looking for a long-term relationship? Someone who loves kids? Or maybe just a good-hearted person to spend quality time with?


Here’s how you can work it into your bio:

“I’m looking for someone who values family, laughs easily, and isn’t afraid to steal a Sunday afternoon for an impromptu adventure.”
“Hoping to meet someone who’s kind, patient, and doesn’t mind co-piloting a Target run now and then.”
“My life is full of love and laughter, but I’d love to find a partner to share it with.”

Be specific enough to attract the right people but avoid sounding like you’re rattling off a checklist. While clarity is key, leaving a little room for curiosity makes your bio inviting. 


If your match shares the same goals, they’ll feel an instant connection when they read your profile.


Selecting the right photos


Your dating profile photos are the first thing potential matches notice—they’re like your opening handshake in the online dating world. The right selection can make someone stop scrolling and want to learn more about you. Here’s how to choose photos that highlight the best of who you are whilst stressing less and staying true to yourself.


Prioritize quality of quantity:


When it comes to profile pictures, less is often more—but quality is non-negotiable. 


A few high-quality photos say much more than a dozen blurry or outdated ones.

Use recent pictures: Like within the last year! Yourself now is not who you were 5 years ago, and it makes for a more honest meet up.

Focus on clarity: Avoid grainy selfies or dim lighting. Clear, well-lit images make your profile look more inviting and trustworthy.

Be yourself: Stick to what feels natural—avoid photos that look overly staged or edited. A genuine smile goes a long way in making a strong impression.

Think of your photos as a quick glimpse into your life. Love hiking? Show this in a photo. Love a sunday coffee? Try get a friend to snap one of you next time.


Avoid: Over filtered, group shots or distractions. Because really, the person who walks into your life will only need to see you not the background, not the besty, just your magnetic self!

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